BingX names Kevin Lee as chief strategy officer to steer multi-asset push
BingX has appointed Kevin Lee as its chief strategy officer, handing him responsibility for the exchange’s long-term strategy across platform development, business growth, and ecosystem expansion. The move comes as the company says it is shifting from a native crypto trading focus toward a one-stop multi-asset trading platform designed to connect opportunities across digital assets and traditional finance.
According to the company, Lee brings more than 20 years of experience spanning institutional finance, electronic markets, fintech, and digital assets. He entered the digital asset sector in 2013 and previously held senior roles at multiple digital asset firms, where he worked on business growth, institutional adoption, and market development. Earlier in his career, he worked at JPMorgan, Macquarie Group, and BNP Paribas, focusing on electronic trading, market structure, algorithmic execution, and fintech in the Asia-Pacific region.
BingX said Lee will lead long-term initiatives tied to platform innovation, ecosystem development, and product strategy. The company also highlighted its broader business profile, saying it was founded in 2018, serves more than 40 million users globally, and offers AI-driven products across derivatives, spot trading, copy trading, and TradFi-related services.